Supersmile

Our Professional Whitening Toothpaste and Accelerator are hailed as the “#1 Whitening System” recommended by cosmetics dentists. It continues to gain awareness for its unparalleled ability to safely whiten, clean and protect natural teeth as well as dental restorations. Today, under Lucia’s leadership along with her daughter Bellanca Smigel Rutter, supersmile® has become a celebrated line of complete oral care products retailing in thousands of locations across the globe. Besides being the number one most recommended brand by cosmetic dentists worldwide, the brand remains a favorite among many celebrities and continues to deliver on the original promise and vision that was set forth by Dr. Smigel so many years ago: “Your teeth would not only be white, the overall health of your teeth and your gum would improve.